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Overview

User Experience for a Better World

Dating back to 1981, Human Factors International (HFI) is the world's largest company specializing in user-centered design.

Our design projects ensure an unbroken golden chain, from executive intent, through digital strategy and innovation, through structural and detailed design, including metrics-based improvements.

Beyond ensuring that users can efficiently use your offerings, we apply persuasive engineering methods to influence your customers to use digital channels, engage, and convert.

But what is unique about HFI is our focus on helping our clients develop mature and effective practices in user (customer) centered design.

We provide a complete and seamless suite of advisory, training, certification, methods, standards, and tools to help you institutionalize user (customer) centricity.

Consulting

HFI will help you do ALL PARTS of User-Experience Design

HFI will also guide and support you in creating an institutionalized user-experience operation. With executive championship, a culture of user-centricity, and the infrastructure needed for success.

Training

HFI offers a wide range of public and onsite training and certification in user-centered design – teaching practical skills to ensure usability in all your Web sites and applications. Our seminars meet a variety of individual and corporate needs – usable design principles, methodologies, and ongoing proficiency.

As well as training in traditional user-centered design, we also offer courses in user experience design, the science of applying persuasion, emotion, and trust to your website. Learn how to motivate people to make decisions that lead to conversion.

Products

UX Enterprise™ (UXE)
UX Enterprise is a software product that allows you to design based on your organization's UX Cloud. This is the full interlinked model of your customer ecosystems, design projects, design specifications, standards, and methods.

Usability Central—Best Practices
This repository of user experience (UX) methods, standards, knowledge, tools resides on your intranet to help you establish UX design as a routine part of your development process. Your Web sites and applications will benefit from consistent interface design and architecture, letting you meet business goals and end-user needs simultaneously.

About HFI
"President Jay More talks about HFI"
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