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We have done different types of projects like
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Client: HP Labs Asia
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Project goals
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- Generate product and technology ideas for small retail shops
- Evaluating and grouping concepts (Products, features and systems)
- Ideation and visualization of product ideas
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Methodology
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- Collaborative brainstorming with stakeholders at HP Labs
- Ethnographic study of the small retail segment across the country
- Concept ideation
- Focus group with selected participants
- Tool Kits
- Photographs
- Contextual inquiry
- Creative brainstorming
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Analysis
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- Product conceptualization from stakeholder brainstorming sessions
- Analysis of the contextual inquiry sessions
Affinity diagramming and categorizing user needs according to
typical tasks performed in the shop, Interactions with the suppliers
and the customers, Ordering/reordering, credit and payment, trust
and relationship, Inventory Management and control, Storage/Retrieval,
Display, Demand forecasting, Wastage and Loss etc.
- Analysis of focus group sessions
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Synthesis
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Final product concepts were delivered to HP Labs, based on the
integration of findings from all three types of sessions conducted
with stakeholders at HP Labs and the users who participated in the
study.
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