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The usability field needs to change.
Usability must be institutionalized as a sustained, routine, and necessary part of the business process. Executives, managers, and practitioners need a mature usability engineering capability with infrastructure, standards, training, and proper staffing.
This book by Eric Schaffer, CEO and Founder of HFI, answers the question: "How do I make usability routine in my business?" ... and provides the case for corporate commitment.
Read a sample chapter - Software Usability Tools, Templates, and Testing Facilities

Some argue the big advances in our impact on design and usability will come from better methods. Some argue they will come from earlier involvement in the development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and embrace it. Eric offers a practical roadmap to get there."

This book is a great how-to manual for people who want to bring the benefits of improved usability to their companies. It's thorough yet still accessible for the smart business person. I've been working with user-centered design for almost 20 years and I found myself circling tips and tricks."